Book Review: Tweet Cute by Emma Lord

Author: Emma Lord

Genre: YA Contemporary

Publisher: Wednesday Books

Release Date: January 21, 2020

Rating: ★★★★


Book Summary:

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.

All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.

As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.


I received an eARC of this book in exchange for an honest review, and all opinions are my own.

Tweet Cute was one of my most anticipated books of 2020, and I’m so happy I got to read an ARC! I read it all in one sitting and it was so, so, so good. I haven’t really been into YA (especially YA contemporary) lately, but I absolutely loved this book. It was funny and realistic, and I really enjoyed Emma Lord’s writing. I cannot wait to read more of their work in the future!

Pepper’s family founded and owns Big League Burger, one of the biggest fast-food chains in the country. She also helps run the company’s Twitter account, and given that she has a talent of being snarky and sarcastic, she does a pretty good job at it, too. When a local deli accuses them of stealing their famous grilled-cheese recipe, what ensues is a Twitter war that soon goes viral. People start taking sides and it gets much more serious and personal as time goes on. At times, I felt like the Twitter fights between the two were getting a bit too much, honestly.

Pepper and Jack are connected to each other in many different ways, and it was so interesting and fun to see those different parts of them come together. They both go to the same high school, they talk to each other over an app that Jack built, and are also fighting over on Twitter where thousands of people are invested in the drama. It was really interesting to see how all three of these ‘versions’ of the two characters brought out different sides of them. They also don’t know the identity of the other person; the app is anonymous and they aren’t close enough as school mates to know the other’s family runs a fast-food chain / deli.

Pepper also runs a blog with her sister, and it was fun reading the way they described the food. As a blogger, I really enjoyed reading those parts as well. To be honest, my favourite parts to read in the book were of Jack and Pepper talking over the app. I found the idea really interesting, and I loved how Jack was so passionate about it. I loved how they could be themselves and share personal things, while also being careful not to give too much information away because the app is, after all, anonymous.

Tweet Cute was such a fun read, and I loved the characters so much! Jack was definitely my favourite. The book had banter, realistic teenager emotions and fears, as well as some angst. I’m so looking forward to other’s reactions! Let me know if you’ve read it already, or whether you’re looking forward to reading it once it comes out!

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